Updated: Aug 24, 2021
CEO of Ideagen, "Where the World's Leading Companies Convene" to achieve the 17 Global Goals by 2030.
Since co-founding and leading Ideagen over a decade ago, George has crafted countless cross-sector, collective impact partnerships among the world's leading companies, NGO's and public sector organizations. George has served in all branches of the federal government including as a Presidential appointee for two US Presidents and U.S. Senate Committee staffer. George was appointed as Assistant to the President and Director of the Office of Public Liaison where he established the office for the administration and oversaw engagement with constituencies from across the globe ranging from individuals to Fortune 500 CEO's, Non-Profit and Public Sector leadership.
These goals [The SDGs] include ambitious pursuits, including the end of hunger, poverty, climate change and inequalities.
January 2020 was the start of a new decade and an opportunity for businesses, nonprofit organizations and the public sector to renew their commitment to partnerships across sectors. But March 2020 brought a global pandemic, perhaps for the first time in human history, with the speed of information. The world watched as the pandemic grew to unimaginable proportions. With the headwinds of the pandemic, we all witnessed the importance of cross-sector partnerships to provide critical goods and infrastructure. The importance of partnerships in good times when there is less of an impetus to develop these partnerships cannot be understated.
Perhaps it was prescient that on September 25, 2015, all 193 member states of the United Nations, including the U.S., made a unanimous decision to define and work toward 17 Global Goals, the Sustainable Development Goals (SDGs). These goals include ambitious pursuits, including the end of hunger, poverty, climate change and inequalities. Since their enactment, the UN has made great efforts in working toward achieving these goals. However, if we are to attain these goals, the burden of success lies not solely on the shoulders of government or nonprofit organizations but also on companies in the private sector, both big and small, hence Goal 17, Global Partnerships.
With the development of the SDGs, the UN stressed the importance of partnerships between governments and the private sector. It is up to governments to prioritize which goals are most important to their respective population so that the private sector can then institute these priorities into their business strategies.
The broad impact and focus of the global goals is a powerful element that allows them to be integrated into any company's business model to create a powerful force for good by implementing them into their specific strategic action plan. Not only does this create meaningful progress toward achieving the goals, but it also builds a reputation for the company as responsible, trusted and inclusive. Examples of cross-sector corporate partnerships include the recent announcement by Mars and Microsoft to work together to achieve each company's goals.